You can’t skip creating content if you want more website traffic. Moreover, you can’t do any other strategies to drive traffic to your website without good, quality content. The more value you offer on your site, the more reasons people will have to visit it.
Here are some ways to drive more traffic to your website by creating different types of content:
“Have a business blog”
Your business needs a blog where you can regularly publish helpful content on your website. Here are some facts about how beneficial are blogs for businesses:
•Businesses that blog get 55% more website visitors than businesses that don’t.
•Companies who blog get 97% more links to their websites.
•Marketers with blogs are 13 times more likely to generate positive ROI.
“Focus on evergreen topics.”
Create content around topics that will always be of interest to your audience. However, news and trending topics can give you a traffic boost in the short term; they’re not worth the time and effort. Evergreen posts will grow traffic and links over time, particularly if you refresh them regularly.
video can attract more visitors and keep them engaged compared to text-based content. Here are some ways to use video to get more website traffic:
•By Doing Youtube SEO, you will rank higher on YouTube; also, add links to your website in the video description.
•Add a call to action button directly in your video to send people to your site.
•Embed videos into your blog posts so they can appear in video search results
“Create awesome visuals.”
Use design tools like Canva to illustrate concepts, visualize data, and recreate charts in your branding. As you know, Google indicates images in regular Search results, giving you more opportunities to rank and increase the appeal (and therefore click-through rate) of your result. Plus, when other sites use your images, they’ll link back to your site.
“Write irresistible headlines”
Headlines are one of the most fundamental parts of your content. Effective blog headlines drive %500 more traffic. It is evident that without a compelling headline, even the most comprehensive blog post will go unread.
“Have a resource center”
Videos and blog posts are not the only types of content you can create to educate your audience and build trust. Infographics, downloadable guides, webinars, and templates are other ways to create content for your business. As you develop these lead magnets and use them elsewhere on the web, collect them on a resources page. A library of multimedia content guarantees visitors who will return to your site repeatedly.