Keywords are an inescapable aspect of the SEO world, and succeeding online starts with choosing the right keywords for your site.
One of the few ways people organized search results as keywords were when search engines were invented in the mid-90s. If you want to show up for specific keywords, you have to use those keywords on your site exactly as users wrote them.
“How do search engines view keywords?”
Search engines can infer and understand the context of a search query and can look up synonyms to particular words and search for phrases that may use different words but mean the same thing.
“How many keywords to use on one page?”
A keyword can be just a single word, but it can also be a phrase or combination of 2+ words. Choosing keywords is an important stage in the SEO process. But how many keywords should you optimize each page for?
1. Your page’s subject
For instance, you run an eCommerce that sells an extensive range of running shoes. Therefore, the subject of the page is shoes. You can do some “keyword planner” to show you the approximate popularity of different phrases like “athletic shoes,” “running shoes,” and “jogging shoes.”
2. Different varieties of that subject
After you choose the keyword you want, assume the different variations of that subject that you carry. For example, you could use women’s running shoes, men’s running, discount running shoes and more.
3. Organizing those varieties
You must organize those varieties on your site to make sense to search engines and users, offering extra information for every sub-type of a keyword you want to target.
So from your “running shoes” page, users should be able to click on a page that talks only about “women’s running shoes, ” “discount running shoes,” or “brand name running shoes” just as quickly. And Those pages should contain more specific information to reinforce that keyword.
“How many keywords should you target?”
Target one keyword precisely for every page you have on your site. Be as specific as you can; include keyword variations only if they make sense naturally. Create other pages to cover those variations in greater detail to offer the best possible information to your users.
With that kind of specificity, you can be sure that you are serving the needs of your users through Google nicely. Moreover, it also gives you the chance to show Google and site visitors how much you know about topics related to your industry which makes you an authority among your competitors, leading potential customers to your business.
I Media Net knows keywords, and we can help you target the best, most effective keywords for your company.