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Email marketing

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Emails are a great way to deliver messages to your clients through the process of email marketing. Email marketing is the use of email for the purpose of advertising a product or service, and helps to develop relationships with your potential clients. In fact, 80% of companies declare that email marketing is their highest driver of customer retention and acquisition.

Email marketing is essential to have in today’s competitive business environment. If you’re a business looking to increase brand awareness and sales, email marketing is the best way to go. If your business wants to improve customer satisfaction, increase loyalty, and build stronger customer relations, email marketing is a great technique to use.

Email marketing allows businesses to easily personalize their content to each specific consumer. With email marketing, businesses are able to send personalized emails, as well as be able to promote new products and services that their target audience might be interested in based on knowledge of their purchase history. Therefore, email marketing allows businesses to easily communicate with individual customers in a personalized manner that would not be possible with other marketing techniques.

Emails are not that time-consuming in comparison to other marketing channels. Schedules can be set up in advance allowing for businesses to communicate more frequently with their customers effortlessly. It is not good practice to send emails to customers more than once a week because excessive email marketing might come off as spam and seem aggressive to customers.

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