AMAZING Natural Light Portraits in a Garage?
Want to know the one thing that every successful digital marketer does first to ensure they get the biggest return on their marketing budget? It’s simple: goal-setting. This is an absolutely essential practice for any digital marketer who knows how to execute their campaigns in a productive, cost-effective way. With a few. With a few simple tips, you can be doing the same in no time! In this blog, we’ll walk you through the first steps every savvy digital marketer takes to ensure that they’re on target to hit all their marketing objectives. Get ready for revenue!
Remember: even if the channel you’re considering is all the rage right now, it might not fit your brand. Always make informed decisions that directly relate to your company. Otherwise, your message won’t be delivered to its intended audience and you’ll have wasted time, effort and money.
Know Your Digital Goals
The first step is clearly identifying which goals you want to achieve. Get specific. Do you want to increase brand awareness? Are you all about locking in leads? Do you want to establish a strong network of influencers that can help you be discovered? How about pushing engagement on social media?
Get Specific
A useful tool for narrowing down your goals to ensure they’re viable is the SMART mnemonic. It’s important to get specific to understand exactly what you’re working towards, and help you break down the process of hitting your targets. This is exactly what this mnemonic helps you to achieve.
- Does the channel reach my intended audience?
- Is the channel sustainable and affordable within my company’s marketing budget?
- Will I be able to measure the success of the channel?
- Does the channel allow me to express my brand’s intended message?
- Do the channels I’m considering work together to convey my message?
Always Remember Your Goals!
Establishing a solid vision for your business is the first step to planning your digital marketing budget. Always keep your final goals in sight when organising anything for your company. When deciding which steps to take next in your business, ask yourself how they will help you achieve the goals you outlined in Step #1. This will ensure that you stay on track and prevent you from spending your budget on anything that won’t help you achieve.
Cum et essent similique. Inani propriae menandri sed in. Pericula expetendis has no,
quo populo forensibus contentiones et, nibh error in per.Denis Robinson
As your budget progresses and evolves, continue referring to your SMART objectives. Stay focused and remember your goals – they will always inform what your next step will be!
How to Shoot Photos that DEMAND Attention
Want to know the one thing that every successful digital marketer does first to ensure they get the biggest return on their marketing budget? It’s simple: goal-setting. This is an absolutely essential practice for any digital marketer who knows how to execute their campaigns in a productive, cost-effective way. With a few. With a few simple tips, you can be doing the same in no time! In this blog, we’ll walk you through the first steps every savvy digital marketer takes to ensure that they’re on target to hit all their marketing objectives. Get ready for revenue!
Remember: even if the channel you’re considering is all the rage right now, it might not fit your brand. Always make informed decisions that directly relate to your company. Otherwise, your message won’t be delivered to its intended audience and you’ll have wasted time, effort and money.
Know Your Digital Goals
The first step is clearly identifying which goals you want to achieve. Get specific. Do you want to increase brand awareness? Are you all about locking in leads? Do you want to establish a strong network of influencers that can help you be discovered? How about pushing engagement on social media?
Get Specific
A useful tool for narrowing down your goals to ensure they’re viable is the SMART mnemonic. It’s important to get specific to understand exactly what you’re working towards, and help you break down the process of hitting your targets. This is exactly what this mnemonic helps you to achieve.
- Does the channel reach my intended audience?
- Is the channel sustainable and affordable within my company’s marketing budget?
- Will I be able to measure the success of the channel?
- Does the channel allow me to express my brand’s intended message?
- Do the channels I’m considering work together to convey my message?
Always Remember Your Goals!
Establishing a solid vision for your business is the first step to planning your digital marketing budget. Always keep your final goals in sight when organising anything for your company. When deciding which steps to take next in your business, ask yourself how they will help you achieve the goals you outlined in Step #1. This will ensure that you stay on track and prevent you from spending your budget on anything that won’t help you achieve.
Cum et essent similique. Inani propriae menandri sed in. Pericula expetendis has no,
quo populo forensibus contentiones et, nibh error in per.Denis Robinson
As your budget progresses and evolves, continue referring to your SMART objectives. Stay focused and remember your goals – they will always inform what your next step will be!
Google Ranking Factors
1. High-quality content
It would help if you considered the following tips because no one wants low-quality on their website.
a) User’s search intent
b) Keyword usage
c) Content freshness
2. Enhance Page Experience
It would help improve the following because the mobile-first index is not the same as mobile usability.
a) Your User Experience
b) Site Architecture
c) Create a Secure Website (HTTPS)
d) Core Web Vitals
e) Ad Experience
3. Mobile-First Indexing
The mobile-first index is not the same as mobile usability. Your mobile website is the primary source of your existence in the SERPs in the age of the mobile-first index. Ensure that Your content is identical on desktop and mobile.
4. Optimize Your Page Speed
The slower your site loads, the more visitors and revenue you’ll lose out on. Quicker loading pages result in a better overall website experience, so Google has made it a mobile ranking factor.
5. Internal Link Structure
Internal link structure aids in discovering pages by users and search engines. You can benefit from:
a) Helping users
b) Building a roadmap around specific content topics
c) Managing link flow
d) Canonicals
e) Prioritizing indexing of particular pages.
6. Earn Relevant & Authoritative Links
Links will continue to be one of the leading SED
components if you want to rank well. While some sites totally can and have, it would be silly not to pursue any powerful link-building strategies that work.
7. Master Your On-Page Optimization
Nearly related to Page Experience is on-page optimization, which deals with the “behind the scenes” components of your content and SEO. You need to optimize:
a) Metadata
b) Featured Snippets
c) Schema
d) Google Discover
Key Benefits Of SEO For Your Business
SEO is such a crucial part of any company’s digital marketing strategy. These days people rely on search engines to help them discover anything, such as shopping, locating an address, or looking for educational courses.
This means whatever your company sells, potential clients are most likely looking for products or services similar to yours online. To grab their attention and drive them to your website, you’ll need search engine optimization.
Now without further ado, let’s discuss SEO and why it’s essential.
“What is SEO – Search Engine Optimization?”
SEO is a method for increasing your website’s search engine rankings. If you want search engines to readily detect the type of information your website contains, You must make changes to your website. They crawl your site looking for words, phrases, documents, images, structure, user-friendliness, etc. If your site ranks higher in these rankings, People are more likely to click on your link and visit your website.
8 Benefits of SEO For Businesses in 2022
1. You Don’t Have To Pay To Rank Organically
One of the advantages of SEO is that you need to pay to rank! The search engines’ algorithms are fully responsible for organic rankings, which means that all you have to do is create web pages that search engines think are admirable for being directed to by their users.
2. You Can Generate More Quality Leads
SEO produces more leads than any other marketing strategy. SEO leads have a 14.6 % closure rate, but outbound leads merely have a 1.7 % close rate. These figures illustrate how critical SEO can be for your company.
3. People Trust Organic Results
People trust the algorithms, and they know that the advertisers are paying for top slots, and they choose to visit the pages the search engine has determined to be the best.
If you rank organically, it assists people to trust you more as well as receive more traffic and reap the benefits of SEO.
4. You Can Measure Seo Results
One of the benefits of SEO is that you can effortlessly track the metrics to tell you how successful your SEO efforts are. You know exactly how much it has helped your business grow.
The good thing about SEO is that every aspect can be evaluated, improved, and worked upon. You can use Google Analytics to discover precisely where you stand, how many people visit your website, how long they stay, what keywords brought them there, etc.
5. Provides Better User Experience
User experience is an integral part of SEO and a main Google ranking factor. Google has learned how to interpret a favourable or unfavourable user experience, and a positive user experience has become a key element to a website’s success. Google favours websites that give helpful information and accurate data.
6. Allows for Quality Traffic
SEO assists you in receiving higher-quality visitors. People genuinely interested in your products are likely to visit your website.
Focusing on keyword research is vital because it enables you to target those searching the keywords you have decided to rank upon.
7. Promotes Brand Awareness
SEO promotes a higher degree of brand recognition among your most potential customers.
SEO will enable your website to rank and be promoted for any searches connected to the product or service you’re selling if you apply it effectively.
8. SEO Is A Long-term Marketing Strategy
SEO efforts will build over time, resulting in improved outcomes for several years.
In reality, SEO outcomes are proportional to money, work, and time spent on it.
The immense value of SEO and the advantages of SEO for each business have always been something that most top companies and brands have accepted. If you are interested in growing your business, I Media Net offers the best SEO services. Contact us today!
3 Steps to do Image SEO (With Format)
Images play a critical role in website ranking, and the easiest thing to do is Image SEO.
Here are three steps to optimize your Image for SEO:
1. Add targeted keywords in the Alt and Title of the Image because the entire SEO is performed based on Keyword Research.
Figure out which keyword you want to target on each page, then use that in your image alt and title tag.
Example of an Alt and Title Format: <img alt=”Maruti Swift Front Left Side Image” title=” Maruti Swift Front Left Side Image” src=” URL”>
Make sure to give Alt and Title to all images on the website.
2. Give SEO Friendly Image Path (Image Path/URL).
Usually, your image name becomes your image URL. Moreover, the URL should always include keywords.
Avoid using image one or some random name for your images. Always rename images utilizing the following structure:
1. Use keywords in the image name.
2. Use (hyphen -) to separate two words.
3. Avoid adding spaces in the Image name.
4. Avoid using numbers in your image unless it’s a part of your target keyword.
5. Try and keep the image Name, Title and Alt similar.
6. Avoid using underscore in the image name.
Follow this strategy while naming images; in this way, your image URL will also be SEO Friendly.
3. Create and Upload Image Sitemap:
To generate an Image sitemap, use sitemap generator tools and submit it to Google. It’s essential to update it once every week.
4. Upload Mobile Friendly and High-resolution images for Mobile devices.
5. Avoid using Duplicate Alt, Title and Name for any image on the same page. Keep it particular for each image.
How to drive traffic to your website with content?
You can’t skip creating content if you want more website traffic. Moreover, you can’t do any other strategies to drive traffic to your website without good, quality content. The more value you offer on your site, the more reasons people will have to visit it.
Here are some ways to drive more traffic to your website by creating different types of content:
“Have a business blog”
Your business needs a blog where you can regularly publish helpful content on your website. Here are some facts about how beneficial are blogs for businesses:
•Businesses that blog get 55% more website visitors than businesses that don’t.
•Companies who blog get 97% more links to their websites.
•Marketers with blogs are 13 times more likely to generate positive ROI.
“Focus on evergreen topics.”
Create content around topics that will always be of interest to your audience. However, news and trending topics can give you a traffic boost in the short term; they’re not worth the time and effort. Evergreen posts will grow traffic and links over time, particularly if you refresh them regularly.
“Incorporate video”
video can attract more visitors and keep them engaged compared to text-based content. Here are some ways to use video to get more website traffic:
•By Doing Youtube SEO, you will rank higher on YouTube; also, add links to your website in the video description.
•Add a call to action button directly in your video to send people to your site.
•Embed videos into your blog posts so they can appear in video search results
“Create awesome visuals.”
Use design tools like Canva to illustrate concepts, visualize data, and recreate charts in your branding. As you know, Google indicates images in regular Search results, giving you more opportunities to rank and increase the appeal (and therefore click-through rate) of your result. Plus, when other sites use your images, they’ll link back to your site.
“Write irresistible headlines”
Headlines are one of the most fundamental parts of your content. Effective blog headlines drive %500 more traffic. It is evident that without a compelling headline, even the most comprehensive blog post will go unread.
“Have a resource center”
Videos and blog posts are not the only types of content you can create to educate your audience and build trust. Infographics, downloadable guides, webinars, and templates are other ways to create content for your business. As you develop these lead magnets and use them elsewhere on the web, collect them on a resources page. A library of multimedia content guarantees visitors who will return to your site repeatedly.
How many keywords can we target on a website while doing SEO?
Keywords are an inescapable aspect of the SEO world, and succeeding online starts with choosing the right keywords for your site.
One of the few ways people organized search results as keywords were when search engines were invented in the mid-90s. If you want to show up for specific keywords, you have to use those keywords on your site exactly as users wrote them.
“How do search engines view keywords?”
Search engines can infer and understand the context of a search query and can look up synonyms to particular words and search for phrases that may use different words but mean the same thing.
“How many keywords to use on one page?”
A keyword can be just a single word, but it can also be a phrase or combination of 2+ words. Choosing keywords is an important stage in the SEO process. But how many keywords should you optimize each page for?
1. Your page’s subject
For instance, you run an eCommerce that sells an extensive range of running shoes. Therefore, the subject of the page is shoes. You can do some “keyword planner” to show you the approximate popularity of different phrases like “athletic shoes,” “running shoes,” and “jogging shoes.”
2. Different varieties of that subject
After you choose the keyword you want, assume the different variations of that subject that you carry. For example, you could use women’s running shoes, men’s running, discount running shoes and more.
3. Organizing those varieties
You must organize those varieties on your site to make sense to search engines and users, offering extra information for every sub-type of a keyword you want to target.
So from your “running shoes” page, users should be able to click on a page that talks only about “women’s running shoes, ” “discount running shoes,” or “brand name running shoes” just as quickly. And Those pages should contain more specific information to reinforce that keyword.
“How many keywords should you target?”
Target one keyword precisely for every page you have on your site. Be as specific as you can; include keyword variations only if they make sense naturally. Create other pages to cover those variations in greater detail to offer the best possible information to your users.
With that kind of specificity, you can be sure that you are serving the needs of your users through Google nicely. Moreover, it also gives you the chance to show Google and site visitors how much you know about topics related to your industry which makes you an authority among your competitors, leading potential customers to your business.
I Media Net knows keywords, and we can help you target the best, most effective keywords for your company.
Why Your Business Needs SEO?
SEO is the most feasible and cost-effective way to understand and reach customers.
Nowadays, the need for SEO has increased because most consumers prefer to shop online; even the most traditional businesses realize that they need to accelerate the shift to digital. SEO will certainly improve a website’s overall searchability and visibility. Here are some reasons why SEO is essential for the growth and promotion of your business:
1. “Organic Search Is Most Often the Primary Source of Website Traffic.”
A massive part of most businesses’ website performance is organic search. A clear majority of the world has access to the internet by visiting Google. Therefore, being highly visible as a trusted resource by Google and other search engines will always work in a brand’s favour.
2. “SEO is the Best Way to Understand the Voice of the Consumer.”
SEO data and formats give us clear signals of intent and user behaviour. Overall, SEO tells us what customers want and need.
3. “Good SEO Also Means a Better User Experience.”
Everyone wants better organic rankings and maximum visibility. Therefore, User experience is every marketer’s number one priority these days. Quality SEO includes a positive user experience, leveraging it to work in a brand’s favour.
4. “SEO Builds Trust & Credibility.”
Any experienced SEO intends to establish a robust foundation for an elegant website with a clean, practical user experience easily discoverable in search. The problem is that it’s impossible to build trust and credibility overnight. Creating a brand as an authority requires patience, effort, and commitment and depends on offering a precious, quality product or service that enables customers to trust a brand.
5. “Local SEO Means Increased Engagement, Traffic & Conversions.”
Local search has become a fundamental part of businesses’ success, and it’s all because of the development and growing domination of mobile traffic. People can find you quickly and easily due to local SEO. Local optimizations concentrate on particular neighbourhoods, towns, cities, and regions. SEO experts do this by optimizing the brand’s website and its content.
6. “SEO Impacts the Buying Cycle.”
Using SEO moves to transfer your messaging for decent deals, products and services, and the significance and reliability of what you offer customers will be a game-changer. Moreover, it will also clearly positively impact the buying cycle when it is done right.
7. “SEO is Relatively Cheap and Very Cost-Effective.”
SEO is relatively inexpensive, and the payoff will most likely be considered in terms of a brand’s benefit to the bottom line. SEO isn’t a marketing cost; it is an actual business investment.
8. “SEO is PR.”
Having a good SEO and PR strategy means your brand will be seen. SEO helps build long-term equity for your brand. A good ranking and a favourable placement help elevate your brand’s profile.
9. “SEO Brings New Opportunities.”
High-quality SEO will always bring and leverage new opportunities for brands not just to be discovered but to shine. SEO helps your business be heard, and the better a brand is understood, the more opportunities will arise to help it thrive.
What are the benefits of social media advertising?
Social Ads have become a highly effective method for satisfying various marketing goals, like generating brand recognition or increasing sales. Social media provides an incredible opportunity for expanding reach across your target markets. I Media Net helps you develop immediate results on social media!
“What Are Social Ads?”
Social Ads are advertisements on social media platforms or networks that contain a title, a description and are accompanied by some multimedia element (a picture, video, clickable product item, etc.)
A Social Ad can be published in many different formats to grab a user’s attention and invites them to interact with the ad, business, product, or service.
“What are the main benefits of social media advertising?”
By realizing the advantages of social media, businesses can boost their sales and result in their improvement. Some of the benefits of social media advertising include the following:
1) Reach
Social media is an excellent way for your business to reach many potential clients.
2) Price
Not only is the cost of social ads relatively low compared to other advertising methods, but also you can set your budget to be as low or high as you want.
3) Brand Visibility
The entire world is on social media; therefore, using it to advertise your product or service will increase your brand awareness and overall market visibility.
4) Segmentation
You can advertise to specific users with predetermined characteristics, such as sex, age, language, use of a particular website, socioeconomic situation, personal interests and hobbies, if you are selling a specific product or service because social Ads allow you access to highly targeted audiences.
5) Brand Recognition
Social media advertising is a fantastic way to get users familiar with your brand and offerings, which can be particularly useful for e-commerce sites.
6) User Experience and Loyalty
By developing new content or targeted discounts and offers, you can make a positive customer experience on an entirely new platform. Besides, a business can establish a dedicated customer service account, improving the public’s opinion of the brand and making themselves more available to potential customers. Overall, social media ads allow you to connect with your followers and potential customers in a new medium.
7) Connectivity
Social media lets a company develop a specific channel for customer interaction, allowing clients to feel connected with the business. This means social ads can assist a business in strengthening the bond between clients and creating new ties within the target market.
8) Creation and Knowledge of the Target Audience
Social media advertising helps you understand your current target audience and can help you create new ones. Also, it lets you segment ads as much as possible so that potential clients see them, which leads you to understand further details about your audience; this can be exciting segments for the company.
“What are the most popular social media marketing platforms?”
•Instagram 
There are around a billion Instagram users, and Instagram ads are pretty simple since Facebook owns the network. Moreover, Ads on Facebook can be easily adapted and shared on Instagram. Each ad is labelled as “Sponsored” to tell users that a given post is paid to advertise. Also, the option of clicking on “Learn More” is visible, and users can directly access the advertiser’s website by tapping on this call to action.
•Facebook 
At the moment, there are roughly 2.5 billion active Facebook accounts. Therefore, advertising on Facebook allows you to reach a large community of online users. The basic requirements are just a title and the ad itself; however, the possibilities are endless. There are several types of ads you can implement, relying on your company’s objectives. You can also establish different metrics for measuring campaigns’ efficiency (i.e. clicks, interactions, conversions, sales, etc.)
•TikTok 
Right now, TikTok has over 680 million active users. Therefore, TikTok is a perfect place to advertise your brand, especially if your target audience is Gen Z.
•LinkedIn
LinkedIn gives the ability to publicize ads (either text or multimedia) and disseminate promotional content and news. Although to reach your target audience, a solid title is critical here. You can also demonstrate if you want users to visit your business’s website or LinkedIn profile.
•Twitter 
Businesses take advantage of advertising on Twitter to help extend the reach of their tweets and to get better ‘tweet interaction’. Companies that use Twitter pay using “cost per interaction” (CPI). You are only billed if/when a user effectively interacts with a tweet through a share, an RT, a favourite, etc. Within this social network, there are many different types of campaigns depending on a business’s objectives.
The number of businesses and entrepreneurs who implement social media marketing strategies rises every year. I Media Net social media advertising services will assist you in leveraging the most cost-effective and targeted form of advertising available today.
If you want to boost your business’s visibility across social media platforms, Contact us today!
Furniture Company Appoints Retail Heavyweight
Want to know the one thing that every successful digital marketer does first to ensure they get the biggest return on their marketing budget? It’s simple: goal-setting. This is an absolutely essential practice for any digital marketer who knows how to execute their campaigns in a productive, cost-effective way. With a few. With a few simple tips, you can be doing the same in no time! In this blog, we’ll walk you through the first steps every savvy digital marketer takes to ensure that they’re on target to hit all their marketing objectives. Get ready for revenue!
Remember: even if the channel you’re considering is all the rage right now, it might not fit your brand. Always make informed decisions that directly relate to your company. Otherwise, your message won’t be delivered to its intended audience and you’ll have wasted time, effort and money.
Know Your Digital Goals
The first step is clearly identifying which goals you want to achieve. Get specific. Do you want to increase brand awareness? Are you all about locking in leads? Do you want to establish a strong network of influencers that can help you be discovered? How about pushing engagement on social media?
Get Specific
A useful tool for narrowing down your goals to ensure they’re viable is the SMART mnemonic. It’s important to get specific to understand exactly what you’re working towards, and help you break down the process of hitting your targets. This is exactly what this mnemonic helps you to achieve.
- Does the channel reach my intended audience?
- Is the channel sustainable and affordable within my company’s marketing budget?
- Will I be able to measure the success of the channel?
- Does the channel allow me to express my brand’s intended message?
- Do the channels I’m considering work together to convey my message?
Always Remember Your Goals!
Establishing a solid vision for your business is the first step to planning your digital marketing budget. Always keep your final goals in sight when organising anything for your company. When deciding which steps to take next in your business, ask yourself how they will help you achieve the goals you outlined in Step #1. This will ensure that you stay on track and prevent you from spending your budget on anything that won’t help you achieve.
Cum et essent similique. Inani propriae menandri sed in. Pericula expetendis has no,
quo populo forensibus contentiones et, nibh error in per.Denis Robinson
As your budget progresses and evolves, continue referring to your SMART objectives. Stay focused and remember your goals – they will always inform what your next step will be!
